Supply Chain Management Master Case Study Example | Topics and Well Written Essays - 2000 words

Supply Chain Management Master - Case Study ExampleIt has an excellent distribution service network hold on-to-end the UK. While its administrative office is located in Harrow, its central warehouse is at Thamesmead, London for all of Waissels worldwide incoming shipments as well as nationwide deliveries (Waissls).Supply chain of Barilla SpA has been a case of study for the revolutionary changes it made in late eighties and early nineties of the last century. With UK being one of the major(ip) markets of Barillas product, Barillas action of reducing the distributors control over the shipment quantity while taking the larger portion of the debt instrument has now become an ever guiding policy of emerge chain management. The fork out chain in Barilla requires the involvement of many third-party distributors. They are the major link between Barilla and the sellers who were the actual person getting customers interest and their feedback. The Barilla management analyzing the patter n of customers demand and that of distributors has sharp differences. The company saw genuinely wide fluctuations in the demand pattern of the distributors while the customers response was much less sharp and unusual (Simchi-Levi, Kaminsky & E. Simchi-Levi, 1999).In the world where globalization as a matter of discussion is making rounds of talk and competitors are from all over the world, its the supply chain management that is greatly used as management animal to win over competition in retail sector. Supply chain design for a particular product is different than that of others. So, supply chain for planning or delivering pasta is different from supply chain for fashion jewelry or apparels. Supply chain design for producing and delivering pasta deals with productivity and efficiency. Waissels being UKs lede importer receives all its inbound shipment from all over the world in its central ware house located at Thamesmead, London. The Wiassels now uses its nationwide supply netw ork to provide products to retailers. The products of Barilla are also delivered to retailers like Tesco in the same manner. Waissels has the responsibility that after receiving the order from the retailer, it has to deliver the product directly to the retail store or to its ware house. The long distribution channel with distributors importing shipments in their warehouse and then using their network of logistical support to supply the product to retailers are basically forecast-driven. The reason behind this much forecasting is the rarity often seen in the stability factor of customers demand. Forecast is very classical because it is the only way to manage a balance in positioning the inventory and other resources. But this forecasting is still not more than a mathematically calculated data so it has its own limitations and most of the time it deviates from actual outcomes (Nagi, 2005). The forecasting errors are normally covered through buffer or safety stock. The supply chain fr om the simple end-user to raw material provider and producer are all because of being a part of the complete identify of supply chain normally see greater variation in demand and hence the safety stock. The actual effect is visible when the lower end supply chain participant increases and decreases its order to higher one according to the orders from the participant lower to it. This causes Bullwhip effect. The effect can